{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brands drive exposure via social media marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products have not transformed much in decades; it does not have TikTok, and does not offer stars totally free h